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A promotional piece for Castrads Radiators giving the viewer an understand of the time, effort and professionalism instilled in these beautiful individual handcrafted pieces of art.

Castrads Promo

Castrads РCast Iron Radiators 

 

 

The brief was to give the viewer an understand of the time, effort and professionalism instilled in these beautiful individual handcrafted pieces of art.

I took advantage of high speed machinery by using a slow motion camera to capture the shaping machinery. The industrial setting gave a great location, I used a de-saturated grade to give a futuristic feel. Some image layering takes place through the video in a similar style to the credits in the recent film ‘World War Z’. In which the same two layers of video are put on top of each other but one has been cropped into shape whilst the other has been zoomed in to and blurred. If you are interested in any of these life long radiators please check out:

www.castrads.com